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Dec 25

AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.

  • 8 authors
·
Sep 15, 2023

AdsorbRL: Deep Multi-Objective Reinforcement Learning for Inverse Catalysts Design

A central challenge of the clean energy transition is the development of catalysts for low-emissions technologies. Recent advances in Machine Learning for quantum chemistry drastically accelerate the computation of catalytic activity descriptors such as adsorption energies. Here we introduce AdsorbRL, a Deep Reinforcement Learning agent aiming to identify potential catalysts given a multi-objective binding energy target, trained using offline learning on the Open Catalyst 2020 and Materials Project data sets. We experiment with Deep Q-Network agents to traverse the space of all ~160,000 possible unary, binary and ternary compounds of 55 chemical elements, with very sparse rewards based on adsorption energy known for only between 2,000 and 3,000 catalysts per adsorbate. To constrain the actions space, we introduce Random Edge Traversal and train a single-objective DQN agent on the known states subgraph, which we find strengthens target binding energy by an average of 4.1 eV. We extend this approach to multi-objective, goal-conditioned learning, and train a DQN agent to identify materials with the highest (respectively lowest) adsorption energies for multiple simultaneous target adsorbates. We experiment with Objective Sub-Sampling, a novel training scheme aimed at encouraging exploration in the multi-objective setup, and demonstrate simultaneous adsorption energy improvement across all target adsorbates, by an average of 0.8 eV. Overall, our results suggest strong potential for Deep Reinforcement Learning applied to the inverse catalysts design problem.

  • 3 authors
·
Dec 4, 2023

ADSumm: Annotated Ground-truth Summary Datasets for Disaster Tweet Summarization

Online social media platforms, such as Twitter, provide valuable information during disaster events. Existing tweet disaster summarization approaches provide a summary of these events to aid government agencies, humanitarian organizations, etc., to ensure effective disaster response. In the literature, there are two types of approaches for disaster summarization, namely, supervised and unsupervised approaches. Although supervised approaches are typically more effective, they necessitate a sizable number of disaster event summaries for testing and training. However, there is a lack of good number of disaster summary datasets for training and evaluation. This motivates us to add more datasets to make supervised learning approaches more efficient. In this paper, we present ADSumm, which adds annotated ground-truth summaries for eight disaster events which consist of both natural and man-made disaster events belonging to seven different countries. Our experimental analysis shows that the newly added datasets improve the performance of the supervised summarization approaches by 8-28% in terms of ROUGE-N F1-score. Moreover, in newly annotated dataset, we have added a category label for each input tweet which helps to ensure good coverage from different categories in summary. Additionally, we have added two other features relevance label and key-phrase, which provide information about the quality of a tweet and explanation about the inclusion of the tweet into summary, respectively. For ground-truth summary creation, we provide the annotation procedure adapted in detail, which has not been described in existing literature. Experimental analysis shows the quality of ground-truth summary is very good with Coverage, Relevance and Diversity.

  • 3 authors
·
May 10, 2024

Crowdsourcing Dermatology Images with Google Search Ads: Creating a Real-World Skin Condition Dataset

Background: Health datasets from clinical sources do not reflect the breadth and diversity of disease in the real world, impacting research, medical education, and artificial intelligence (AI) tool development. Dermatology is a suitable area to develop and test a new and scalable method to create representative health datasets. Methods: We used Google Search advertisements to invite contributions to an open access dataset of images of dermatology conditions, demographic and symptom information. With informed contributor consent, we describe and release this dataset containing 10,408 images from 5,033 contributions from internet users in the United States over 8 months starting March 2023. The dataset includes dermatologist condition labels as well as estimated Fitzpatrick Skin Type (eFST) and Monk Skin Tone (eMST) labels for the images. Results: We received a median of 22 submissions/day (IQR 14-30). Female (66.72%) and younger (52% < age 40) contributors had a higher representation in the dataset compared to the US population, and 32.6% of contributors reported a non-White racial or ethnic identity. Over 97.5% of contributions were genuine images of skin conditions. Dermatologist confidence in assigning a differential diagnosis increased with the number of available variables, and showed a weaker correlation with image sharpness (Spearman's P values <0.001 and 0.01 respectively). Most contributions were short-duration (54% with onset < 7 days ago ) and 89% were allergic, infectious, or inflammatory conditions. eFST and eMST distributions reflected the geographical origin of the dataset. The dataset is available at github.com/google-research-datasets/scin . Conclusion: Search ads are effective at crowdsourcing images of health conditions. The SCIN dataset bridges important gaps in the availability of representative images of common skin conditions.

  • 20 authors
·
Feb 28, 2024

Towards Fairness in Personalized Ads Using Impression Variance Aware Reinforcement Learning

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

  • 12 authors
·
Jun 5, 2023

FinTRec: Transformer Based Unified Contextual Ads Targeting and Personalization for Financial Applications

Transformer-based architectures are widely adopted in sequential recommendation systems, yet their application in Financial Services (FS) presents distinct practical and modeling challenges for real-time recommendation. These include:a) long-range user interactions (implicit and explicit) spanning both digital and physical channels generating temporally heterogeneous context, b) the presence of multiple interrelated products require coordinated models to support varied ad placements and personalized feeds, while balancing competing business goals. We propose FinTRec, a transformer-based framework that addresses these challenges and its operational objectives in FS. While tree-based models have traditionally been preferred in FS due to their explainability and alignment with regulatory requirements, our study demonstrate that FinTRec offers a viable and effective shift toward transformer-based architectures. Through historic simulation and live A/B test correlations, we show FinTRec consistently outperforms the production-grade tree-based baseline. The unified architecture, when fine-tuned for product adaptation, enables cross-product signal sharing, reduces training cost and technical debt, while improving offline performance across all products. To our knowledge, this is the first comprehensive study of unified sequential recommendation modeling in FS that addresses both technical and business considerations.

capitalone Capital One
·
Nov 18 2

From Accidents to Insights: Leveraging Multimodal Data for Scenario-Driven ADS Testing

The rapid advancements in Autonomous Driving Systems (ADS) have necessitated robust software testing to ensure safety and reliability. However, automating the generation of scalable and concrete test scenarios remains a significant challenge. Current scenario-based test case generation methods often face limitations, such as unrealistic scenes and inaccurate vehicle trajectories. These challenges largely result from the loss of map information during data extraction and the lack of an effective verification mechanism to mitigate hallucinations in large language models (LLMs). This paper introduces TRACE, a scenario-based ADS Test case Generation framework for Critical Scenarios. By leveraging multimodal data to extract challenging scenarios from real-world car crash reports, TRACE constructs numerous critical test cases with less data, significantly enhancing ADS bug detection efficiency. Using in-context learning, chain-of-thought prompting, and self-validation approaches, we use LLMs to extract environmental and road network information from crash reports. For vehicle trajectory planning, data containing map information and vehicle coordinates serves as a knowledge base to build a ChatGPT-based LLM with path-planning capabilities, which we named TrackMate. Based on 50 existing crash reports, our approach successfully tested three ADS models across two simulation platforms, MetaDrive and BeamNG. Of the 290 constructed test scenarios, 127 are identified as critical, as they resulted in vehicle collisions. Additionally, user feedback reveals that TRACE demonstrates superior scenario reconstruction accuracy, with 77.5% of the scenarios being rated as 'mostly or 'totally' consistent, compared to only 27% for the most related SOTA, LCTGen.

  • 4 authors
·
Feb 4

Mathematical modelling of flow and adsorption in a gas chromatograph

In this paper, a mathematical model is developed to describe the evolution of the concentration of compounds through a gas chromatography column. The model couples mass balances and kinetic equations for all components. Both single and multiple-component cases are considered with constant or variable velocity. Non-dimensionalisation indicates the small effect of diffusion. The system where diffusion is neglected is analysed using Laplace transforms. In the multiple-component case, it is demonstrated that the competition between the compounds is negligible and the equations may be decoupled. This reduces the problem to solving a single integral equation to determine the concentration profile for all components (since they are scaled versions of each other). For a given analyte, we then only two parameters need to be fitted to the data. To verify this approach, the full governing equations are also solved numerically using the finite difference method and a global adaptive quadrature method to integrate the Laplace transformation. Comparison with the Laplace solution verifies the high degree of accuracy of the simpler Laplace form. The Laplace solution is then verified against experimental data from BTEX chromatography. This novel method, which involves solving a single equation and fitting parameters in pairs for individual components, is highly efficient. It is significantly faster and simpler than the full numerical solution and avoids the computationally expensive methods that would normally be used to fit all curves at the same time.

  • 5 authors
·
Oct 7, 2024

Pinching Tactile Display: A Cloth that Changes Tactile Sensation by Electrostatic Adsorption

Haptic displays play an important role in enhancing the sense of presence in VR and telepresence. Displaying the tactile properties of fabrics has potential in the fashion industry, but there are difficulties in dynamically displaying different types of tactile sensations while maintaining their flexible properties. The vibrotactile stimulation of fabrics is an important element in the tactile properties of fabrics, as it greatly affects the way a garment feels when rubbed against the skin. To dynamically change the vibrotactile stimuli, many studies have used mechanical actuators. However, when combined with fabric, the soft properties of the fabric are compromised by the stiffness of the actuator. In addition, because the vibration generated by such actuators is applied to a single point, it is not possible to provide a uniform tactile sensation over the entire surface of the fabric, resulting in an uneven tactile sensation. In this study, we propose a Pinching Tactile Display: a conductive cloth that changes the tactile sensation by controlling electrostatic adsorption. By controlling the voltage and frequency applied to the conductive cloth, different tactile sensations can be dynamically generated. This makes it possible to create a tactile device in which tactile sensations are applied to the entire fabric while maintaining the thin and soft characteristics of the fabric. As a result, users could experiment with tactile sensations by picking up and rubbing the fabric in the same way they normally touch it. This mechanism has the potential for dynamic tactile transformation of soft materials.

  • 5 authors
·
May 6, 2024

Long-Term Ad Memorability: Understanding and Generating Memorable Ads

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

  • 8 authors
·
Sep 1, 2023 1

Incomplete RG: Hawking-Page transition, C-theorem and relevant scalar deformations of global AdS

We discuss relevant scalar deformations of a holographic theory with a compact boundary. An example of such a theory would be the global AdS_4 with its spatially compact boundary S^2. To introduce a relevant deformation, we choose to turn on a time-independent and spatially homogeneous non-normalizable scalar operator with m^2 = -2. The finite size of a compact boundary cuts down the RG flow at a finite length scale leading to an incomplete RG flow to IR. We discuss a version of {\it incomplete} C-theorem and an {\it incomplete} attractor like mechanism. We discuss the implication of our results for entanglement entropy and geometric quantities like scalar curvature, volume and mass scale of fundamental excitation of the how these quantities increase or decrease (often monotonically) with the strength of the deformation. Thermal physics of a holographic theory defined on a compact boundary is more interesting than its non-compact counterpart. It is well known that with a compact boundary, there is a possibility of a first order Hawking-Page transition dual to a de-confinement phase transition. From a gravity perspective, a relevant deformation dumps negative energy inside the bulk, increasing the effective cosmological constant (Lambda) of the AdS. Dumping more negative energy in the bulk would make the HP transition harder and the corresponding HP transition temperature would increase. However, we have found the size of the BH at the transition temperature decreases.

  • 3 authors
·
Dec 14, 2021

AIRTBench: Measuring Autonomous AI Red Teaming Capabilities in Language Models

We introduce AIRTBench, an AI red teaming benchmark for evaluating language models' ability to autonomously discover and exploit Artificial Intelligence and Machine Learning (AI/ML) security vulnerabilities. The benchmark consists of 70 realistic black-box capture-the-flag (CTF) challenges from the Crucible challenge environment on the Dreadnode platform, requiring models to write python code to interact with and compromise AI systems. Claude-3.7-Sonnet emerged as the clear leader, solving 43 challenges (61% of the total suite, 46.9% overall success rate), with Gemini-2.5-Pro following at 39 challenges (56%, 34.3% overall), GPT-4.5-Preview at 34 challenges (49%, 36.9% overall), and DeepSeek R1 at 29 challenges (41%, 26.9% overall). Our evaluations show frontier models excel at prompt injection attacks (averaging 49% success rates) but struggle with system exploitation and model inversion challenges (below 26%, even for the best performers). Frontier models are far outpacing open-source alternatives, with the best truly open-source model (Llama-4-17B) solving 7 challenges (10%, 1.0% overall), though demonstrating specialized capabilities on certain hard challenges. Compared to human security researchers, large language models (LLMs) solve challenges with remarkable efficiency completing in minutes what typically takes humans hours or days-with efficiency advantages of over 5,000x on hard challenges. Our contribution fills a critical gap in the evaluation landscape, providing the first comprehensive benchmark specifically designed to measure and track progress in autonomous AI red teaming capabilities.

  • 4 authors
·
Jun 17

MAIF: Enforcing AI Trust and Provenance with an Artifact-Centric Agentic Paradigm

The AI trustworthiness crisis threatens to derail the artificial intelligence revolution, with regulatory barriers, security vulnerabilities, and accountability gaps preventing deployment in critical domains. Current AI systems operate on opaque data structures that lack the audit trails, provenance tracking, or explainability required by emerging regulations like the EU AI Act. We propose an artifact-centric AI agent paradigm where behavior is driven by persistent, verifiable data artifacts rather than ephemeral tasks, solving the trustworthiness problem at the data architecture level. Central to this approach is the Multimodal Artifact File Format (MAIF), an AI-native container embedding semantic representations, cryptographic provenance, and granular access controls. MAIF transforms data from passive storage into active trust enforcement, making every AI operation inherently auditable. Our production-ready implementation demonstrates ultra-high-speed streaming (2,720.7 MB/s), optimized video processing (1,342 MB/s), and enterprise-grade security. Novel algorithms for cross-modal attention, semantic compression, and cryptographic binding achieve up to 225 compression while maintaining semantic fidelity. Advanced security features include stream-level access control, real-time tamper detection, and behavioral anomaly analysis with minimal overhead. This approach directly addresses the regulatory, security, and accountability challenges preventing AI deployment in sensitive domains, offering a viable path toward trustworthy AI systems at scale.

  • 5 authors
·
Nov 18

Subjective and Objective Quality Assessment of Banding Artifacts on Compressed Videos

Although there have been notable advancements in video compression technologies in recent years, banding artifacts remain a serious issue affecting the quality of compressed videos, particularly on smooth regions of high-definition videos. Noticeable banding artifacts can severely impact the perceptual quality of videos viewed on a high-end HDTV or high-resolution screen. Hence, there is a pressing need for a systematic investigation of the banding video quality assessment problem for advanced video codecs. Given that the existing publicly available datasets for studying banding artifacts are limited to still picture data only, which cannot account for temporal banding dynamics, we have created a first-of-a-kind open video dataset, dubbed LIVE-YT-Banding, which consists of 160 videos generated by four different compression parameters using the AV1 video codec. A total of 7,200 subjective opinions are collected from a cohort of 45 human subjects. To demonstrate the value of this new resources, we tested and compared a variety of models that detect banding occurrences, and measure their impact on perceived quality. Among these, we introduce an effective and efficient new no-reference (NR) video quality evaluator which we call CBAND. CBAND leverages the properties of the learned statistics of natural images expressed in the embeddings of deep neural networks. Our experimental results show that the perceptual banding prediction performance of CBAND significantly exceeds that of previous state-of-the-art models, and is also orders of magnitude faster. Moreover, CBAND can be employed as a differentiable loss function to optimize video debanding models. The LIVE-YT-Banding database, code, and pre-trained model are all publically available at https://github.com/uniqzheng/CBAND.

  • 9 authors
·
Aug 12